Bruce Berman Bruce Berman

The Entrepreneurial Shoe Man

 

Juárez Shoe Man

Man in the Plaza Reforma, Juárez. 2014

Text and photograph by Bruce Berman

This man is a shoe decorator. He paints designs on shoes and then the shoes are sold in nearby stores, The faster he can paint the more money he can earn. The fumes from the permanent paint are toxic and the shoe man swigs from his Coca Cola constantly.

The economy of Juárez is purely entrepreneurial capitalism and there are many one-man “businessmen” in the Plaza Reforma which has become the new heart of El Centro. The recent Cartel War saw the exodus of much of Juárez’ middle class and along with them the businesses they owned and maintained. Much of Juárez that butts against the border south of the Cordova/Paso del Norte bridge has now been razed in anticipation of a massive redevelopment.

As the new Juárez rises so has the need to create one’s own business.

 capitalism.

The Old New Juarez

Juarez Loteria

Loteria de Juarez, ©January 2013 by Bruce Berman

The New Juarez.

Everyone is talking about it. A new day, full of new promise. Many acquaintances tell me about all the new bars and cantinas. That Juarez will rise again.

This morning, Easter morning, two bodies were found hanging from a bridge in central Juarez. The victims were young, scruffy, boys with no names.

Hanging, like crucifixion, is a public and humiliating death. A death after death, the person shamed, rendered helpless, publicly. This is death with a message. Read more…

Whiffs: I Can See Tomorrow

El Mariachi (the real one), Juarez, 1999
©Bruce Berman

 

There was a day when you could think of Juarez and think in color. I get whiffs of it lately, but one is so cognizant that under that shiny surface is a black and white heart that has been ripped open for all to see and it will take a long time fill with the energy and joy that was -and will be again- the hallmark of Ciudad Juarez. It will happen. It is happening now. A generation has now come that learned to live abajo, and carefully. There has been damage. No one can live under that cloud forever.

It’s nice to look back, now and again. But here, on the border, it has been years since people have allowed themselves to look forward.

There are “whiffs.”

Unhappy Crowd With Tarot Cards

Unhappy Crowd With Taro

Unhappy crowd getting their Tarot Cards read, Juárez. Sept. 2014

 

The streets of Juárez abound with life again.

The “Cartel War” is over.

The war for justice and integrity in government, the war to develop a country that doesn’t need a drug transporting business as it’s second most important economy (after petroleum), is not over and won’t be for the foreseeable future.

On the streets of Juárez, there is a strange mix: Old people who couldn’t get out, the poor that couldn’t get out, the young that didn’t know there was anywhere to go to and babies!

There are a lot of babies in their teenage parents’ arms these days. In the streets in from of the Mercado Reforma there is this strange blend of young parents weighing babies in their arms, interspersed with the very old, interspersed with prostitutes, interspersed with an economy that is not longer threatened by the incursion of “the franchises.” Franchises bailed out of Juárez years ago, when the war began, in 2011.

This isn’t the Juárez of the glamour 1950s or the boom boom 1960s and their international factories, or of the up and down 1970s and 1980s with the rise of the licenciado middle class, nor of the “we are almost first world” Juárez of the 1990s and beyond. Read more…

Three Generations In Juárez

 

There Generations in Juárez, listening to a Spiritualist

Three Generations in Juárez, listening to a Spiritualist. Sept. 5, 2014