MAD MEN: END OF THE INNOCENCE

Mad Men, the 50s and the Waiting
Text and photograph by Bruce Berman

Mad as in nutty mad…mad because they were delirious with the defiance of convention while simultaneously becoming the masters of the Establishment (and remain so, truly understanding what motivates consumers -and that became all of us- and then getting them to consume), mad because they were about to be jetting and tail-finning and mini-skirting and drinking and potting and pushing every moral convention ever taught and/or learned out the back door into what became the waste dump of the 60s. They were insane with the possibilities and not burdened by the weight of the previous two generations (The Great One of the Depression and the War). They were mad and intoxicated and wild, like their cars, huge, with unlimited horsepower, design that was plastic and chrome and sweeping, made with materials never heard of before. Theory knew no limits. Everyone felt a little “illegal,” yet, invited to the table. Being ecclectic was safe. Just keep consuming, it’ll all be all right. Yes, they were nutty mad and flew high, never thinking there could be a landing, mad with the waiting for the coming fall, the doubt, the emptiness, the great Genericide, ergo, The End Of The Innocence (Don Henley). They became us. Post Mad. The masters of data, overthink, and, compliance.

Continue Reading

Whiffs: I Can See Tomorrow

El Mariachi (the real one), Juarez Photograph ©BruceBerman1999

There was a day when you could think of Juarez and think in color. I get whiffs of it lately, but one is so cognizant that under that shiny surface is a black and white heart that has been ripped open for all to see and it will take a long time fill with the energy and joy that was -and will be again- the hallmark of Ciudad Juarez. It will happen. It is happening now. A generation has now come that learned to live abajo, and carefully. There has been damage. No one can live under that cloud forever.

It’s nice to look back, now and again. But here, on the border, it has been years since people have allowed themselves to look forward.

There are “whiffs.”

Continue Reading

Segundo Barrio Yo Yo Boy

 

 

Segundo barrio Yo Yo boy, Halloween 2011

Text by Bruce Berman (in full snide mode)

Halloween is The Great Day in El Segundo barrio. The ‘hood comes alive. People are pouring over the bridges heading from Juarez on the candy quest. People in the neighborhood put on the costumes and come out of invisibility. The first block of America (6th and El Paso) is a riot of laughing and color and wild abandon.

Nothing is sure on this border in this neighborhood anymore. “They” are back! The Developers. “The 180s” aren’t around on this day. The Developers, their Pol puppies, the Gov. employee “Good Germans,” even the The Do Gooders (even if they are really the Do Badders). That’s what I have come to call them all. They say something and if you want to find out what they just said just think 180 degrees opposite from what it was. Most of them are up in Kern Place handing out candy, their yearly contact with the rabble. They’re all afraid of the people when they have fun.

Continue Reading

The Fast Disappearing Authentic Segundo Barrio: Mailbox Kids

ChucoStreet, Mailbox Kids in Segundo Barrio, 2012

Mailbox Kids, Segundo Barrio, El Paso, 2012

©Bruce Berman

The Shrinking Segundo Barrio

by Bruce Berman

 

El Barrio, The Segundo, is shrinking.

It’s getting the squeeze. The squeeze has been coming for a century or more but it’s a full assault now, and a generation that had roots in the ‘hood, that was born of a time and place that demanded they fight, is no longer there in numbers and possibly not there in energy and historic resentment.

The neighborhood is being squeezed from the north with the Dreamland Downtown Plan back on Premium and from within. A proposed Science museum in the old Armijo School would be the death blow.

If the deathblow can be delivered to an already dead corpse.

Continue Reading

The Heart of El Paso/Alligators And Kids With Heart

Luis Jimenez’ Largartos (Alligators) in San Jacinto Plaza,

El Paso, Texas, July 2011 by Bruce Berman

 

El Paso —

by Bruce Berman

 

This is what kids do on their Quincineras in El Paso. They go to the heart of El Paso. They go to the downtown plaza, the “San Jacinto Plaza.”

This is what they want to record for a background, Los Lagartos, the alligators. They don’t go to the Mall. The Plaza theater around the corner really isn’t open to them (hey why not show movies? Why is it closed? It’s for “the people, isn’t it? Show movies in the daytime and they will come). Kids -and visitors- go to where their heart tells them there is a soul to the city: they visit Los Lagartos.

Do they even know why? Do they know that the artist who conceived and constructed the Lagartos was one of them, a local kid who once had  a rented tux(I’ve seen the picture), celebrating like El Paso kids do, joyous and robust, almost free for a day (well that Limo driver is just out of camera range and is -unofficially- going to pass on a little mini spy report to the parents and they know it!).

Continue Reading

Prom Night: The Boogie Man Is A Long Way Away

 

Prom Girl, El Paso, Texas -May 2011

 

Murder schmurder! It’s Prom Night in El Paso.

Those buildings in the background are downtown El Paso. The space behind, the mountain, that’s Juarez. That girl there, in the foreground, the one with the whimsy and the joy and the hopes and the fragility, she’s a million miles away from this borderland desert, that stupid and brutal war (Juarez), that trying parking lot monotony (El Paso), at least for this night.

What is the news anyway? Is it what “they (in my case, us)” say it is? Or is it the dreams of a young girl (or boy) on one of the most remembered nights of one’s life?

I’m thinking the news, the significant events of our world are days and evenings, like this. Viewpoint. Remember that (!) as we become addicted to trouble and stress and our live’s of “quiet desperation (you wouldn’t know it if you looked at TV commercials would you?).”

One can hope it’s that way.

Continue Reading

Angelica Looks Up

Angelica, Segundo barrio, El Paso – Oct. 18, 2010

EL PASO –Angelica Alvarez. A true believer. A believer in her faith. A believer in a better day. A believer in joy.

I noticed her as she worked her way down the street, engaging every person that she encountered, leaving each person she talked with a smile on their face, enthusiastically waving goodbye to her, they no longer strangers.

I followed her.

Continue Reading

Ken Van Sickle!

all photographs ©Ken Van Sickle

Every once in awhile, when you’re not looking, and something new comes to you and you go, “There’s More!”

This morning, in my meanderings,  I came across this quote:

“A person often meets their destiny on the road he took to avoid it.*”

The quote led me -in that totally weird way that “surfing,” around the web sometimes does- to a photographer I have never even heard of, before, let alone, known.

And his pictures are Fabulous!

Continue Reading

Border Beauties

[flagallery gid=3 name=”Gallery”]

February 13, 2010, the day before the Day of San Valentin – El Paso, Texas

Photographs by Bruce Berman

Pipo’s Hair Salon and School held a beauty competition and the best of the best turned out to coif, spray, paint and shape the “models,” in a competition that determined who was the most beautiful and who was the best beauty maker.

The night’s Dj, a veteran of two tours of duty in Iraq was overheard telling the photographer (me), “I’ve seen a lot of things but I have never ever seen anything like this.

Not even in Iraq.

The border always has a twist. But this event, at least to your correspondent, seemed to make sense.

In journalism, they always teach you to ask, “Why?”

I guess the question here is, Why Not?

Continue Reading

El Dia de San Valentin

La “MC,” Lidia, San Valentin Beauty Show

El Paso – Feb. 13, 2010

El Dia de San Valentin/El Paso, Texas

Candy? Flowers? Lingerie?

Furgidaboutit!

Beauty!

Big day on the border. Everywhere now. Billions in tooth decay. Billions in flowers grown in eco-destroying third world corporate gardens.

Bah humbug (or whatever malapropism you say on Valentin’s Day)!

Continue Reading

I kiss you, SNOW!

01Frontera_Snow LoRes

El Puente Cordova, El Paso/Juarez, November 30, 2009

Snow!

A rarity in this no-mans-land.

Hardship. No one is ready for it. Not man nor beast nor domicile. The aftermath will be unnavigable mud on some of the streets in Juarez: there’s always a fire from people using heaters they’re not used to using;  tons of $14.95 coats will be sold on El Paso Street and Stanton Street and the various Fallas Paredes tiendas all over town; car crashes aplenty; you can bet on it. The homeless freeze. Rich people buy juniper logs for five bucks apiece to have their moment of apres ski. Everyone will adapt eventually, but by then we’ll be back in T-shirts and shorts; my loft turns to a freezer;  life is anew. This is a place of the sun, not really set up for anything else.

Continue Reading

I Am Free

JohnHughes LoRes

Johnland,  El Paso – June 2009

Been thinking about this guy and borders and the idea of the Big Picture versus the small picture ever since I made it (the photo) this summer, on an almost rainy night, in the northeast section of town, out by the military base.

John Hughes.

Angry. Joyous. Funny. Dangerous. Sweet. Full of love, hate and ambivalence. Boozed up, half mad, half brilliant.

“I am free,” he shouts at the night. “I am free and I am in hell.”

I ask him if he ever goes across the border?

“I am borderless,”he replies, “aren’t you?” He shakes his hand and does a twirl, almost stepping into busy Saturday night traffic.

He does a little dance and steps so close to the edge of the curb that I go to grab him but he spins back onto the sidewalk and does a very theatrical bow. He is a tight rope walker and it looks like he has done this toe dance forever.

Continue Reading

The Circle On Seventh Street

Sagundo_futbolpaseo LoRes

Sagundo barrio, El Paso – July 14, 2009

Needed a trip to see someone “rich,” get to my home, my ‘hood, the epicenter.

A day -part of a day- in Americaland was enough for me. Felt sick. Left wobbly. Everyone comes to that place where you’ve got to weigh the illness of your certainties against the “healthiness (or lack of it)” of your insecurities.

I’m there.

I head to the pueblo.

Continue Reading

World In A Pump

crazy shoe-

Pumpa Monumental, FBA Project/El Paso -2009

It ain’t all war and drugs and deals.

Or is it?

Right here, in  the midst of it all is…this!

Who made this? Chinese hands? Sweat shop Haitian hands? Don’t tell me North Carolina hands! They did wingtips, right?

Who will end up with this radical pump? Where will they wear it (I think I can imagine)? Is there pain and despair there, or a  happy night? Baile, baile. I hope. Will this end up on the other side of the border or is there a place, close by, that will be dazzled by the wearer of this shrine?

Is this the scariest thing I have ever seen or the funniest and why is it this that provokes my thoughts and not the library or some archive or gallery? Why is it this that reminds me of those who toil without options of what is toiled at? Is everything always going to bring my thoughts to the Cartel, to class disparities, to the haves and the have nots, to the black magic of the border? Is that my fate: to see the most outrageous shoe in the history of my life and I can only think of slavery, not aesthetics?

Can I just let it slide? That seems like a long time ago.

Ah, all this in la pumpa monumental.

I smile. I gather the image. I harness my moment. What else can you do? We’re all stumbling around, teetering on some spiky platform or another. Making it look good. We toil at what we toil at, we dance with the partners we’re given, we all try to slick it up. What else can you do?

Otra vez, calle El Paso…estas el mejor!

I have loved you for a long time.

Continue Reading