The Shocking Man

 

Shock Man, El Paso, 2014
Shock Man, El Paso ©BruceBerman2004

This man shocks people in bars! He takes his battery operated tool around and for five bucks looks for masochists who, drunk (or insane?), pay him to turn up the juice, hit the button and let ‘er rip..

It takes all kinds, no?

Ah Humanity!

And it takes someone to recognize certain kinds of Humanity and let ‘er rip…for…five bucks!

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La Familia Hernandez: A Short History Of The Causes Of War

La Familia Hernandez, Juarez. ©BruceBerman1995

Commentary by the Editor

Juarez, Chih., Mex. — So how did this Cartel War begin and how does it end?
The Border Blog will not answer that today. We look for the things that make the heart tick and leave the fancy thinking to those that make these messes in the first place.
Roughly, for me, it began a long time ago, when the people who have  most of the marbles understood that they didn’t have to do a thing about bringing along another class of people who had hardly any marbles at all. Impunity. No apologies. In Juarez the maquila industry began when someone figured out that Labor was a cheap product that Mexico had a lot of and that it could be exchanged for some major profit. Of course nothing so crass as that was said. Rather, this was the bright new day that would lead to a burgeoning “middle class,” and bring everyone up from the bottom. So they said.  So the “development” of Juarez began. The powers that be brought willing companies looking for labor and they delivered “labor.” This labor, also known as the citizens of Mexico came from the far flung corners of Mexico. They had nothing else to do and would work at any price, went the theory. Everyone would be happy. You move here, we’ll give you subsistence (and societal dislocation), and we’ll go to the bank. Everyone will be happy.

Right?

When I first started photographing in the maquila factories of Juarez in the early 1980’s the salary in a maquila was $5 per day. Today it’s a little over $7. A full two dollar increase in 20 years. Imagine!

It wasn’t sustainable then and it isn’t now.
The promise of some kind of job, of rising above downright depraved poverty, was strong and people flocked to the border factories. First from Veracruz, then from Durango, then from Torreon and on and on.

If you were a Mexicano and wanted to improve your life without the terrible alternative of actually crossing the border and trying to make it work in El Norte, you headed to the maquilas of Juarez or Tijuana or Nuevo Laredo. If you made that journey you left your culture and customs behind. This was the brave new world.

Bienvenidos campesinos.

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